Customer Stories
Manufacturing and Machine Tools
Manufacturing and Machine Tools
Insights From
EasyTerritory
Industry Challenges
In the Machine Tool Industry (MTI), managing and routing incoming leads across vast geographic regions is a complex challenge. MTI companies often generate leads from trade shows, partner networks, and online inquiries. Ensuring that each lead is routed to the correct regional sales representative—whether based on country, state, or postal code—requires intelligent automation and precise territory alignment.
Without a streamlined system, sales teams struggle to manage overlapping regions, track coverage, and maintain consistent follow-up across global operations. Additionally, as MTI organizations expand internationally, maintaining accurate and balanced territory assignments becomes increasingly critical for maximizing efficiency and responsiveness.
The EasyTerritory Solution
EasyTerritory, the leading sales territory management and mapping solution, provides country, state, district, and postal code boundaries out-of-the-box to help MTI organizations intelligently manage lead assignments. With EasyTerritory, sales and service managers can quickly design and adjust territories that reflect real-world market conditions, distributor coverage, and customer concentration.
By integrating directly with popular CRMs like Microsoft Dynamics 365 and Salesforce, EasyTerritory ensures that web form submissions, trade show leads, and partner referrals are automatically routed to the correct representative. This eliminates manual assignment errors and speeds up response times—turning prospects into customers faster.
With geographic automation in place, MTI companies can:
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Improve response times to new leads
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Balance workloads across sales teams
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Eliminate territory overlap and confusion
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Gain visibility into coverage gaps and growth opportunities
Let us show you how EasyTerritory can help you streamline lead management and territory alignment across your MTI business.
